Quezon City, July 13, 2026

For one electric night in Quezon City, Original Pilipino Music had no generation gap. Puregold's OPM Con Generations, held July 11 before a sold-out crowd, with tickets gone in just two days, brought the young guns of Filipino music shoulder to shoulder with the veterans who paved their way: a collab of collabs, all for the love of Filipino music.

The lineup read like a map of where OPM has been and where it is going: SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and XONARA, joined onstage by a parade of icons spanning eras of Filipino music.

Alamat opened the night with The Dawn's Jett Pangan on the classic "Salamat," setting the tone for the crossovers that followed. XONARA performed "Tabi" and teased a new album this August. KAIA welcomed Sam Concepcion for "Walkie Talkie," while G22 kept the showcase of rising female acts rolling. SunKissed Lola, joined by rapper Kiyo, barely had to sing their own choruses as the arena carried every word.

Then the rappers took over, and even the non-believers were converted. Flow G rolled in beside a customized car and tore through "Dripstar," "Rapstar," and "Lokal" before revealing a softer side in an acoustic "Harana" with Parokya ni Edgar's Chito Miranda. Skusta Clee matched the energy with Yuri Dope and South Border's Jay Durias before reuniting with Flow G onstage. Those who came unconvinced by Pinoy rap left with no doubt: Flow G and Skusta Clee wowed the arena.

Ben&Ben drew some of the loudest singalongs of the night with "Araw-Araw," "Lifetime," and "Paninindigan Kita," capped by a stirring "Tadhana" with Up Dharma Down's Armi Millare.

Closing the show, P-pop kings SB19 unleashed "GENTO," "EMOJI," "Wakas," "DRIP," and "Visa," and brought the house down with rock icon Bamboo on "Tatsulok." Between songs came the night's biggest news: SB19 will make history as the first Filipino act to perform at Lollapalooza in Chicago this July 30, carrying the OPM Con spirit to one of the world's biggest stages.

In one of the evening's warmest moments, SB19 acknowledged a special guest in the audience: Puregold President Vincent Co, the man behind OPM Con's vision. As the cameras found him on the big screen, the whole arena cheered for "Sir Vincent," whose July birthday made the night doubly festive. True to form, the celebration spilled past the final bow: crowds went home with bags of giveaways at the exits, a birthday treat from the celebrant to the masa he built the show for.

That, ultimately, is the Puregold story. Now on its third year, OPM Con has grown into the retailer's signature gift to Filipino music: pure entertainment for the masa, with tickets earned not through pricey outlets but through ordinary grocery runs by Aling Puring and Perks members. A world-class arena show, paid for with a market basket.

The venue "has long been a home to some of OPM's most iconic acts and unforgettable performances," said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc., adding that seeing it come alive once again for Filipino music "is something Puregold will always be proud of."

On a night when parents sat beside teenagers and fandoms of every color sang the same choruses, OPM Con Generations proved its title: Filipino music is not passing a torch; it is one fire, burning across generations. And Puregold is keeping it lit.

Zendaya at Tom Holland, agaw-pansin ang sweetness sa New York City!