The Philippine Franchise Association (PFA) is closing its 2026 regional franchise roadshow in Iloilo City and it couldn't have picked a more fitting place to finish than a city long known for its enterprising, business-minded people. Franchise Negosyo Visayas (Iloilo) opens for two days on October 9 to 10, 2026 (Friday and Saturday), from 10:00 AM to 7:00 PM at SM City Iloilo, giving Ilonggo entrepreneurs a front-row seat to the country’s booming franchise scene.

This stop stands out on two fronts: it is Franchise Negosyo’s first-ever staging at SM City Iloilo, and the grand finale of PFA’s 2026 Franchise Negosyo Show. After a year on the road, the show saves one of its final stages for Western Visayas — reaffirming PFA’s commitment to opening more doors for entrepreneurs beyond the capital.

Under one roof, visitors can meet over 30 exhibitors and browse 200+ proven franchise brands across a wide range of industries, alongside allied suppliers ready to help set up a business from the ground up. Whether you are eyeing your first venture or growing an existing portfolio, it is a chance to explore legitimate opportunities, learn how franchising works, and talk directly with the franchisors behind the brands.

Beyond the show floor, a line-up of seminars breaks down the business of franchising:

• How to Invest in the Right Franchise (HTI): a free seminar featuring Ms. Vida Cabanlit, Operations Consultant of Francorp, paired with presentations of franchise investment packages to help would-be franchisees make informed decisions. Held at SM City Iloilo on both event days — October 9, 2:00PM and October 10, 1:00PM.

• How to Franchise Your Business (FYBS): a paid seminar for thriving homegrown businesses ready to expand their brand through franchising, to be held at Park Inn by Radisson Iloilo on October 10, 2026 at 2:00PM. Register here to reserve your slot: