The Philippine Franchise Association (PFA) is closing its 2026 regional franchise roadshow in Iloilo City and it couldn't have picked a more fitting place to finish than a city long known for its enterprising, business-minded people. Franchise Negosyo Visayas (Iloilo) opens for two days on October 9 to 10, 2026 (Friday and Saturday), from 10:00 AM to 7:00 PM at SM City Iloilo, giving Ilonggo entrepreneurs a front-row seat to the country’s booming franchise scene.
This stop stands out on two fronts: it is Franchise Negosyo’s first-ever staging at SM City Iloilo, and the grand finale of PFA’s 2026 Franchise Negosyo Show. After a year on the road, the show saves one of its final stages for Western Visayas — reaffirming PFA’s commitment to opening more doors for entrepreneurs beyond the capital.
Under one roof, visitors can meet over 30 exhibitors and browse 200+ proven franchise brands across a wide range of industries, alongside allied suppliers ready to help set up a business from the ground up. Whether you are eyeing your first venture or growing an existing portfolio, it is a chance to explore legitimate opportunities, learn how franchising works, and talk directly with the franchisors behind the brands.
Beyond the show floor, a line-up of seminars breaks down the business of franchising:
How to Invest in the Right Franchise (HTI): a free seminar featuring Ms. Vida Cabanlit, Operations Consultant of Francorp, paired with presentations of franchise investment packages to help would-be franchisees make informed decisions. Held at SM City Iloilo on both event days — October 9, 2:00PM and October 10, 1:00PM.
How to Franchise Your Business (FYBS): a paid seminar for thriving homegrown businesses ready to expand their brand through franchising, to be held at Park Inn by Radisson Iloilo on October 10, 2026 at 2:00PM. Register here to reserve your slot:
“We are capping our 2026 Franchise Negosyo Series where the entrepreneurial spirit runs strong — in Iloilo. Franchising is one of the most accessible paths to business ownership, and we can think of no better place to close the year than with the Ilonggo community.” said Mr. Johnny Que, PFA Regional Director for Western Visayas.
Know more about the participating exhibitors through the e-directory: https://drive.google.com/drive/folders/1DOfcsR5nsNhMZxovZm2awH-hlK9e2My-
Admission is FREE and open to the public — perfect for anyone ready to start a business, diversify their investments, or simply see what the country’s booming franchise sector has to offer.
Register online for FREE to skip the lines! https://www.pfa.org.ph/event-details/iloilo
This event is not possible without the help and support of the following partners: Supporting Organizations: DTI Region 6, OWWA Region 6, Department of Migrant Workers Region 6, PCCI – Iloilo Chapter, Inc., Filipino-Chinese Chamber of Commerce of Iloilo, Inc. (FCCCII), Province of Iloilo, Office of the Local Economic Development and Investment Promotion Officer, Iloilo City Government, Local Economic Development and Investment Promotions (LEDIP) Office
Event Partners: 7-Eleven, Bread & Butter, Carrier, Eastern Communications, Grainsmart, GCash, Francorp, Kuya J Restaurant, Mcdo, Powerhouse, Phoenix Super LPG, PLDT Enterprise, Popeyes, SM City Iloilo, SM Supermalls, Timora HR & Payroll System, UFranchise, UnionBank, Uncle John's; Hotel Partner: Injap Tower Hotel
Media Partners: NET25 Eagle Broadcasting Corp., Philstar Media Group, BusinessWorld, BusinessMirror / Philippine Graphics, Asian Journal / Balikbayan Magazine, Philippine Daily Inquirer and INQUIRER.NET, Manila Standard
