The Philippine Arena, the world’s largest indoor arena, became a portal to great music as Puregold’s signature green lighting bathed the stage and tens of thousands of concertgoers. Green spotlights swept across the crowd, while LED wristbands blinked in sync—boldly declaring this was Puregold world: an intense, proudly Pinoy celebration of mainstream OPM.

On July 5, over 30,000 fans filled the arena for Puregold’s most ambitious move yet into the live entertainment space. OPM Con 2025 wasn’t just a concert, but a full-scale production that brought together some of the country’s most celebrated performers.

Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, said the brand has always believed its connection with shoppers “doesn’t end at the checkout counter.”

“Through OPM Con 2025, we brought our members an experience that celebrated Filipino talent and music on a scale we’ve never done before,” she added.

SOUNDCHECK PARTY FIRES UP THE FANS

Although the concert officially started at 6 p.m., the action began earlier with an exclusive soundcheck party for VIP ticket holders. Fans got a close-up look at their idols warming up for the show. Artists, including OPM royalties BINI and SB19, took the stage in green outfits, performing select songs and interacting with the crowd in a mini pre-show that set off waves of anticipation.

On top of early access, VIP guests were treated to freebies and product booths courtesy of top consumer brands, including Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Carnation, Magnolia Cheezee, Purefoods, Champion, and Colgate.

A NIGHT OF SURPRISES AND CROSSOVERS

The main show wasted no time. Within minutes, the arena lit up with surprise collaborations and artist mashups that caught the crowd off guard.

BINI opened the show with the anthemic “Karera,” then brought the house down when James Reid unexpectedly joined them onstage for a brief duet. They closed their set with the crowd-favorite “Pantropiko.”

KAIA followed with a fierce performance of “You Did It” before handing the spotlight to Mayonnaise, who delivered a thunderous sing-along with their alternative-rock hit “Jopay.” G22 kept the energy high with the ultra-modern trap song “Filipina Queen,” while Yeng Constantino brought power with a nostalgic set capped off by pop-rock “Salamat.”

Sunkissed Lola shifted the mood with the soulful “Pasilyo,” the most-streamed OPM track of 2023, turning the arena ito a galaxy of green lights and glowing phones. Skusta Clee followed with “Kalimutan Ka,” before Flow G launched into “High Score” and “ICON.” The two stunned the crowd when they joined forces for an unannounced joint number, an explosive moment that underscored how far hip-hop has come in the OPM scene.

517035961_122209824980331809_7637097296087431606_n (1).jpg

A FINALE WORTHY OF THE ARENA

SB19 signaled the night’s climactic finale. Opening with the genre-blending “Dam” and “Crimzone,” the P-pop supergroup then brought out Rico Blanco for a thunderous rendition of “Liwanag sa Dilim.” As the last song neared, the rest of the evening’s performers returned to the stage for a massive group performance of hyper-pop techno track “Dungka,” closing the night in unified celebration.

OPM Con 2025 united fandoms from across the country and reignited excitement for local music. Thanks to Puregold, the event reminded everyone of the power and range of OPM—and proved once again the world-class talent of the Filipino artist.